Doctors have long maintained that they are immune to the blandishments of drug companies. The lucrative consulting contracts, fancy meals, trips to exotic locales, free pens, flashlights, coffee mugs, and sticky notepads emblazoned with prescription-drug brand names -- none of these are supposed to cloud a physician's clinical judgment. Doctors like to think they decide which treatments to order and which drugs to prescribe because of scientific evidence, not marketing.
But the companies think they know otherwise. Last week, five… more