By: Ryan Newton, Women’s World Banking; Oshala Bandara, Hatton National Bank
Cross-posted on YouthSave.org
Around the world, girls as young as 10 years old accumulate money regularly, manage it actively, and want a safe place to save it. Unfortunately, financial institutions are traditionally oriented towards adults as customers and do not see youth as a viable target market. In an effort to shift the status quo, Women’s World Banking (WWB) joined 12 financial institutions in Sri Lanka last month to ensure that youth have access to comprehensive savings programs during its first international “Innovations in Youth Savings” workshop. Mary Ellen Iskenderian, President and CEO of Women’s World Banking, says that, “girls have been left behind in so many ways, including not having a way to build savings in their own name.” To address this issue, Ms. Iskenderian mentioned that, “Women’s World Banking is committed to helping financial institutions design savings products for young women and girls because we know that the development of saving and financial management skills will lead to an increased tendency among girls to pursue higher education, create businesses of their own, marry at a later age, or become property owners – all of which have broader implications for reducing poverty.”