Johnnie Walker Scotch Whisky is just about everywhere. You can find the distinctive square bottle in bars, liquor stores and supermarkets from Milwaukee to Mumbai.
According to the trade magazine Drinks International, Johnnie Walker is the ninth best-selling brand of distilled spirit in the world. And it's getting bigger.
Afshin Molavi, a senior research fellow at the New America Foundation, says it's all part of one of the biggest recent trends in global economics: the rapid growth of the middle class.