In case you're wondering who the beautiful new woman on CNN
who knows so much about gastrointestinal viruses is, her name is
Roshini Rajapaksa. It's difficult to pronounce but, like that of her
ubiquitous colleague Sanjay Gupta, unmistakably of the Indian
subcontinent. From Silicon Valley to Citigroup, the new face of success
is increasingly of a rich caramel-brown color. Vikram Pandit has led
the charge to rescue banking behemoth Citi, and Bobby Jindal, the
whiz-kid Indian-American governor of Louisiana, could find himself with
a new job in a McCain administration .
In Washington lobbying circles, Indians are sometimes referred to--not
least boastfully by themselves--as the "new Jews." Today the three
million Indian Americans have a higher median income than Jews. What
Jews and Indians have in common is that their diasporas are force
multipliers, inflating their national image and strategic footprint
worldwide. Knowledge, money, networks, and trust--flung ever faster by
globalization--have meant that even India, the country with the largest
number of destitute people in the world, is considered a global
economic powerhouse, even if it isn't one yet.
Almost every
ethnic or national diaspora in the world has some presence in America,
but few achieve the scale of social, economic, political, and cultural
influence that Jews and Indians have achieved. Chinese have climbed to
great success since their post--World War II waves arrived on our
shores, and their next generation packs the Ivy League today, but they
are less visible in the upper echelons of American power. As they do in
dozens of other countries, particularly around the Pacific Rim, Chinese
peoples cluster and stick to themselves, forming protective Chinatowns.
By contrast, Jews and Indians are assimilators, maintaining
traditional values but adapting to any national context. The British
Empire planted Indian migrants around the planet, particularly in the
West Indies and Africa--now there are twenty-five million Indians in
the diaspora spread across more than one hundred countries. But
wherever they are, Indians blend into the mainstream: You won't find
many "Indiatowns" in America. Instead, there are several British lords
of Indian origin, Indian justices are in high courts across
postcolonial Africa, and the presidents of Singapore and Guyana are
ethnic Indians, as are about a dozen members of the Canadian parliament
and an increasing number of high-profile federal appointees in the U. S.
In
America today, both Jews and Indians make up about 3 percent of the
population, but Jews--particularly those lobbying for Israel--have a
big head start over their Indian pupils in the world of Washington
influence peddling. Unlike Israel, India's future existence isn't at
stake: H1B visas and civil rights don't grab headlines like wars in the
Middle East. As a result, Indians don't have a unified agenda: Some are
for the nuclear deal the Pentagon is pushing and others aren't. From
Vancouver on Canada's Pacific coast to Jackson Heights, Queens, Indian
gangs fight out their internal politics according to caste, sectarian
division within Hinduism, and even the party politics of small Indian
states. What they could all agree on was to log in en masse to the BBC
Web site for its Actor of the Millennium poll and vote for Amitabh
Bachchan, probably with enough surplus votes to make him actor of the
next millennium as well.
A certain symmetry is emerging in
Indo-American relations, and the diaspora has been a vital conduit to
communicate this synergy. Both countries fear China and Islamic
terrorism but cherish democracy and free markets. More deeply, the same
clichés apply to India as to America: It contains within it all
contradictions; it represents simultaneously one virtue and also its
opposite vice; it's a land of extremes--just picture billionaire Mukesh
Ambani's new sixty-story apartment tower (complete with plans for three
helipads) smack in the middle of Asia's largest slum. Both societies
are of course deeply religious: Already there are more Hindu temples in
America than in any country outside India--in just about all fifty
states and sometimes multiple ones in a single neighborhood, especially
in Queens.
Would India even be where it is today without
America? It was tech wizards like Sam Pitroda who helped launch
Bangalore as India's own Silicon Valley. Today Bangalore is teeming
with entrepreneurial ambition--as are other high-tech centers like
Hyderabad and Chennai--and boasts leafy corporate campuses of IT giants
like Infosys and Wipro. Two thirds of Fortune 500 companies source their technology products from India.
But
it was India's cultural muscles--its soft power--that began flexing
first. The 1990s through today have featured one long stretch of ethnic
Indian talent: Salman Rushdie, director Mira Nair,
Pulitzer-prize-winning novelist Jhumpa Lahiri, M. Night Shyamalan,
actor Kal Penn, and let's throw in Nobel laureate economist Amartya
Sen, too. Madonna couldn't help but feel the vibe, sporting body henna
in her "Frozen" video in 1997. A decade later, the Indian spirit was
summoned to bless Heidi Klum and Seal when they renewed their vows at
an exclusive Bollywood-themed ceremony in Mexico, with Seal donning an
Indian sherwani and all the ladies getting their hands painted.
Indian
culture has become mega-business. Warner Bros. is buying into Bollywood
studios both to get in on the massive Indian market--hundreds more
movies are released there each year than in the American market--and to
reimport crossover Indian cinema to American theaters. Within a year,
most American moviegoers will be conversant in the curves of truly the
world's most beautiful woman, Aishwarya Rai.
Arguably the rest
of the world is feeling the Indian diaspora's rise more than India
itself. Lakshmi Mittal bought Luxembourg steel giant Arcelor, Tata
bought Jaguar, and Reliance Petroleum is building what will become the
world's largest refinery. But these family-run conglomerates, like
Greek shipping magnates or modern multinationals, are enriching
themselves far more than their home countries. Powerful Indians connect
in stateless nodes, virtually and in airport lounges, building networks
of technology and finance with no need for India itself as the
middleman. As the Indian diaspora globalizes itself further, seven
hundred million Indians remain distantly marginalized from the
globalization equation. Meanwhile, Satyam, a leading Indian outsourcing
vendor, is building goodwill in America by setting up training centers
and hiring tech workers in Ohio.
All of this may have happened
by chance: the combination of American openness to industrious
immigrants, Indians' preference for social integration, globalization
and outsourcing to a nerdy English-speaking country, and America's
search for new strategic allies to keep China in check. However it came
to be, Indians continue to migrate and maneuver with ever more
sophistication and savvy, creating win-win situations for themselves
and their hosts. Yet the battle for global talent that is the main
feature of international business today will play itself out on the
diasporic plane more than ever. China and India are waking up to the
loss of their best minds and are lobbying to turn the brain drain into
a brain exchange, with India luring back several thousand
Indian-American professionals a year into tidy gated communities
outside Bangalore. India is also fumbling toward some form of dual
citizenship, providing tax incentives and other carrots to bring in
more diaspora dollars.
But most Indians overseas are
disillusioned with India's political stasis--it's even worse than
America's, as the founding Nehru-Gandhi dynasty flounders and is
replaced by bitter regional upstarts. Only a handful of NRIs
(nonresident Indians) have bothered to go back to India to run for any
kind of public office. What the deepening diaspora allows is for
Indians worldwide to feel desi without having to go to India at all.
I
once described this virtual Indian universe as Bollystan, an
import-export marketplace of literary genius, spiritual essence,
cinematographic border-crossing, and, increasingly, political savvy,
together doing for India what nuclear weapons have not: making it a
great power. India itself remains hemmed in by the Himalayas and ringed
by failed and dangerous neighbors like Pakistan, Nepal, Sri Lanka, and
Bangladesh, and it lacks China's strategic appetite and cunning. As a
foreign-policy strategist, I needed to make India sexy for myself even
if it didn't have the geopolitical muscle of Russia or China. Now
globalization is proving me right: It's not about tanks and nukes but
brains and bytes. I've been a big skeptic about India's uneven rise,
stagnant government, and unparalleled corruption. But I know Bollystan
won't let me down.
Bollystan: The Map