Daisy and the Art of Going Nuclear: Negative Advertising in Our Politics
A Delve into ’12 New America Foundation Event
Mudslinging isn’t pretty. But research — and conventional wisdom — says negative political ad campaigns work. Indeed, the tone early on in the 2012 contest suggests that accentuating the positive will not be the hallmark of this election cycle. Should that be of concern to us all? Are negative ads corrosive to our political discourse, or are they, in fact, a vital means of informing the electorate? In this event, panelists considered how political messaging has evolved to its current state, as well as its impact on our broader culture.
Agenda
12 p.m. — Welcoming Remarks
Andrés Martinez Vice President and Editorial Director, New America Foundation Former Los Angeles Times Editorial Page Editor
12:05 p.m. —Tainted Ice Cream Cones, a Furloughed Willie and Swift Boats: The Evolution of Negativity
Robert Mann Author, “Daisy Petals and Mushroom Clouds” Manship Chair and Professor in the Manship School of Mass Communication, Co-Director of the Reilly Center for Media & Public Affairs at Louisiana State University
Moderator Michael Duffy Washington Bureau Chief TIME magazine
12:30 p.m. — Will This Be the Most Negative Campaign Cycle in History?
Ken Goldstein President, Campaign Media Analysis Group
Moderator Michael Duffy Washington Bureau Chief TIME magazine
12:45 — Can Clashing Negatives Be Positive?
Jane Mayer Staff Writer The New Yorker
Garance Franke-Ruta Senior Editor The Atlantic
Ken Goldstein President Campaign Media Analysis Group
Robert Mann Author, “Daisy Petals and Mushroom Clouds” Manship Chair and Professor in the Manship School of Mass Communication and Co-Director of the Reilly Center for Media & Public Affairs at Louisiana State University
Moderator
Michael Duffy Washington Bureau Chief TIME magazine
1:45 p.m. — The Art of Dirt-Digging
Michael Rejebian Co-author, “We’re With Nobody” Partner, Huffman & Rejebian
Alan Huffman Co-author, “We’re With Nobody” Partner, Huffman & Rejebian
Moderator Andrés Martinez Vice President and Editorial Director of the New America Foundation Former Los Angeles Times Editorial Page Editor
2:15 p.m. — So Why Doesn’t Coke Do To Pepsi What Mitt Romney Did to Newt Gingrich?
Greg DiNoto Partner and Chief Creative Officer of Deutsch New York Clients include Microsoft, PNC and Unilever
Mike Hughes President, The Martin Agency Clients include GEICO, Comcast and Walmart
Moderator Andrés Martinez Vice President and Editorial Director of the New America Foundation Former Los Angeles Times Editorial Page Editor
Joining New America® is free and easy, and ensures that you'll never miss our latest news and event invitations. You can also use our RSS feeds to get constant updates on specific issues and programs.
Enter your e-mail address below to subscribe to news from New America.
